Episode 66

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Published on:

14th Nov 2025

The Decline and Fall of Local Journalism in America

Read the transcript and notes for this episode on our website.

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Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors."

Credits

Copper State of Mind, hosted by Abbie Fink and Dr. Adrian McIntyre, is brought to you by HMA Public Relations, a full-service public relations firm in Phoenix, AZ.

The show is recorded and produced by the team at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms, and distributed by PHX.fm, the leading independent B2B podcast network in Arizona.

If you like this podcast, you might also enjoy PRGN Presents: PR News & Views from the Public Relations Global Network, featuring conversations about strategic communications, marketing, and PR from PRGN, "the world’s local public relations agency.”

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Show artwork for Copper State of Mind: public relations, media, and marketing in Arizona

About the Podcast

Copper State of Mind: public relations, media, and marketing in Arizona

Public relations, media, and marketing strategies for communicating effectively in today's business climate from Abbie Fink of HMA Public Relations, Arizona's longest-tenured PR agency.

The best PR podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their public relations, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results.

Join Abbie Fink, President of HMA Public Relations, and Dr. Adrian McIntyre, strategic communications consultant at Speed of Story, as they explore today’s marketing and PR challenges and share insights, stories, and strategies to help your message reach its target audience.

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications agency in Phoenix and the oldest continuously operating PR firm in Arizona. With more than 40 years of experience helping clients tell their stories, HMA Public Relations is committed to your success. Learn more at https://hmapr.com

About your hosts

Abbie S. Fink

Abbie S. Fink is president of HMA Public Relations, the oldest continuously operating PR firm in Arizona. Her marketing communications background includes skills in media relations, digital communications, social media strategies, special event management, community relations, issues management, and marketing promotions for both the private and public sectors, including such industries as healthcare, financial services, professional services, government affairs and tribal affairs, as well as not-for-profit organizations. Abbie is often invited to present to a wide variety of business and civic organizations on such topics as media relations, social media and digital communications strategies, crisis communications, and special events management.

Adrian McIntyre, PhD

Dr. Adrian McIntyre is a founding partner at Speed of Story, a strategic communications consultancy for PR agencies and marketing firms. His broadcasting career began in 1978 at the age of five as co-host of the longest-running children's radio show in California history. Adrian spent his 20s and 30s in the Middle East and Africa as a researcher, journalist, media spokesperson, and storytelling consultant. He earned a PhD from the University of California, Berkeley, where he was a Fulbright scholar and National Science Foundation fellow. Today, Adrian helps agency leaders solve the pipeline problem by strengthening their positioning, sharpening their messaging and shoring up their lead generation efforts. He teaches business development teams how to do outreach without the 'ick' by replacing impersonal, intrusive, and ineffective marketing tactics with authentic human conversations.